It has now overtaken Udaya and a new era has begun. But Kannadada Kotyadipati continued into a longer season. However, after Bigg Boss season ended after three months, ETV fell behind. It looked like it was a three-way fight for the top slot. This year, Kannadada Kotyadipati is in its second season while ETV started another big show, Bigg Boss. The gap between the top two channels narrowed. Last season, Suvarna introduced Kannadada Kotyadipati, hosted by Puneeth Rajkumar. Suvarna has managed to get innovation play a role for its success. Something similar has happened in the Kannada television industry. The strategy worked and Star became the new number one Hindi entertainment channel. Ekta Kapoor's Kyunki Saas Bhi Khabi Bahu Thi, was aired after KBC. The prime time was extended till midnight.

Around this programme, Star introduced new serials. A quiz programme on prime time became a national sensation. It was KBC, Kaun Banega Karodpati, hosted by Amitabh Bachchan. It bet heavily on a new programme which was not just innovative but completely out of the blue for the competition. Then Star Plus adopted what is now popularly known in the entertainment industry as the Tent-Pole Strategy. Two international brands Star and Sony gave it competition but could not dislodge Zee from the top slot. For the next decade no other private channel could match it. Zee TV was the first private satellite channel from India. There is a similarity here to what happened in the Hindi television industry almost a decade ago. It was Suvarna which changed the dynamics in the last two years. The arrival of channels with backing of big networks from the north like Suvarna (Star Network) and Zee Kannada (Zee Network) changed the scenario. The closest any channel came till date was when ETV Kannada gave it a tough fight nearly a decade ago. There were many challengers for the top spot. By 2000, it had 70 per cent of the television advertisement market in Karnataka. ETV Kannada was a distant third with 281 points and Zee managed 253 points.Įver since its inception as part of the Sun Network on June 1, 1994, Udaya TV, the first Kannada private satellite television channel, has been the number one channel. Suvarna, for the previous week, had a rating of 530 followed by Udaya at 466. For the first time in the last 19 years, Udaya TV, was no longer the most watched private entertainment channel in Kannada! For the first time ever, there was a new number one. The weekly television rating, TAM, revealed a startling change.

On Thursday, a lightning passed through the Kannada television industry.

Star suvarna kannada channel